A strong marketing strategy starts with a strong foundation. In this interactive workshop, Letterpress Communications will guide participants through the fundamentals of content marketing, including brand positioning, audience identification, and understanding the role of owned, earned, and paid media channels. Participants will learn how to develop content pillars, create a sustainable content plan, and identify meaningful metrics to measure success. The session will also explore the current state of social media, including recent platform changes on Facebook, Instagram and LinkedIn and what today’s algorithms mean for small businesses and entrepreneurial marketing efforts.
Participants should bring: A device for note-taking; access to any existing marketing materials (website, social media accounts, brochures, etc.) to reference during the workshop; and an understanding of their business goals and target audiences.
