Generative AI is transforming how businesses create content. This hands-on workshop will show participants how to use AI tools to write more efficiently while maintaining a consistent brand voice across websites, social media, email marketing, media relations, and advertising channels. Letterpress Communications will demonstrate practical prompting techniques, content development workflows, and quality-control strategies that help entrepreneurs save time without sacrificing authenticity. Participants will leave with actionable approaches for incorporating AI into their day-to-day marketing efforts.
Participants should bring: A laptop or device with access to a generative AI platform (such as ChatGPT, Claude Co-Pilot, or Gemini), examples of existing marketing content if available, and a willingness to experiment with new tools and techniques.
