Great customer service is one of the most effective marketing tools available to any business. This workshop explores the connection between customer experience, reputation management, and content creation. Participants will learn customer service best practices that build loyalty and trust, along with strategies for encouraging and leveraging online reviews, testimonials, and user-generated content. Letterpress Communications will share practical ways to transform everyday customer interactions into authentic marketing assets that strengthen credibility and increase visibility.
Participants should bring: A device for note-taking, examples of customer feedback or reviews (if available), and a willingness to discuss customer experiences and opportunities within their own business.
