|Google Analytics - Online
Google Analytics is a free online tool that has become a world-standard for website analysis. If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. Aimed at non-technical users, this course will take you through all the key techniques for reviewing visitor traffic. Learn how to calculate return on investment (ROI) for your online advertising and how to get more conversions and sales from your website visitors. Technical Requirements: Access to Flash needed for audio and slide presentations.
This course is offered in partnership with The Learning Resources Network (LERN), the world’s largest association in continuing education and lifelong learning.