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Course Catalog > Marketing >

Nonprofit Marketing

Social Media for Nonprofits  

 Course Description

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.

 Learning Objectives
  • Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
  • Explain how social media can be used to better engage a nonprofit's audience
  • Outline the key questions nonprofits should consider as they become involved in social media
  • Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
  • Discuss the costs involved in social media
  • Explain the importance of establishing social media policies for your nonprofit
  • Discuss the measurement of social media effectiveness in communicating messages and in fundraising
  • Outline tools and techniques for successful social media use by a nonprofit
  • Apply your understanding of the social media environment to case studies
 Prerequisites

There are no prerequisites.

 Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

 Estimated Time of Completion

5 Hours

 Access Time

90 Days

 CEU / PDU Outcomes

 .5 CEUs | 5 HRCIs | 5 SHRMs

 

For Additional Information Visit: https://www2.mindedge.com/page/professional/course/1441

 

  • Social Media for Nonprofits
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.