Workforce Education Solutions
Training & Development

Sign In   |   View Cart   |     |   Help
Home  
 
Return to Course Catalog

Course Catalog > Marketing >

Analytics & Automation

Analytics & Automation

  

 

  • Conversion Rate Optimization
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

 

  • Google Analytics
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.

 

  • Marketing Automation
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.

    In Module 2, the single customer view is introduced as it relates to cultivating leads. The module then covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. Loyalty programs are discussed and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

 

 

 

 

  • OMCP® Digital Analytics and Conversion Professional (Voucher Included)
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $2,095.00

    Companies spend a lot of money on marketing, and it's not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what's working and how to repeat it, you'll be a huge asset to any data-driven company. In this course you will develop a conversion optimization framework, as well as create segmented web data in order to make business decisions based on numbers.

    This course will further your marketing career as an analytics and conversion focused digital marketer. Throughout the course you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.

    This course will prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.

 

  • Web Analytics
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Learners in this course will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics.

    In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.