Workforce Education Solutions
Training & Development

Sign In   |   View Cart   |     |   Help
Home  
 
Return to Course Catalog

Course Catalog > Marketing >

Nonprofit Marketing

Nonprofit Marketing

  

 

 

 

  • Principles of Marketing for Nonprofit Organizations
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 

  • Social Media for Nonprofits
  • Registration: Open Enrollment
    Delivery Method: Online
    Fee: $79.00

    Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.