True North is a fixed point on the Earth’s globe that remains stable as everything else shifts and rotates, which enables navigators to use it as a primary reference point. True North helps keep travelers oriented and grounded; it prevents them from losing their way and helps them determine the correct direction. Just as travelers need a True North, nonprofit communicators do as well. As the political, economic, and technological landscape changes, it is essential that nonprofit communicators also have a primary reference point for their communication planning and to guide their professional careers. As we reflect on 15 years of convening, this year’s conference focuses on topics that enable nonprofit communicators to revisit and reassess their true north to ensure that their efforts point each organization and each professional’s career trajectory in the right direction.

DATE: Friday, May 16, 2025

TIME: 9 a.m. – 3:30 p.m.

LOCATION: TCU's Kelly Alumni & Visitors Center, 2820 Stadium Drive, Fort Worth, TX  76109

Parking is next door to the center, or in the parking garage just north of the center, both off Stadium Drive.

9-9:30 a.m. Check-in and light breakfast (sponsored by the TCU Center for Career & Professional Development)

9:30-10:30a.m. Opening Plenary and Q&A– The State of Nonprofit Communication Today (Panel Discussion)

• Millicent Boykin, Vice President of Strategic Partnerships, OneStar, the State Service Commission for Texas
• Adam D. Powell, CEO, United Way of Tarrant County
• Amy Rasor, Director of Giving, Arts Fort Worth

10:45 a.m.-11:45 p.m. Morning Concurrent Sessions

• Generational Shifts in Philanthropy
• Sandy Díaz Haley, Founder and Principal, SDH Communications
• Aleta Stampley, Managing Director of Philanthropy, Tolleson Wealth Management
• Advancing Your Career in the Nonprofit Sector
• Lesa Englethaler, Senior Associate, Victory Search Group
• Errika Flood-Moultrie, Founder and CEO, Connections Multiplied, Too

  12:00-1:00 p.m. Gratitude and Appreciation Lunch (sponsor TBD)

• Acknowledgments for 15 years of conference meetings
• Networking Time

1:00-2:00 p.m. Afternoon Concurrent Sessions

• Selling Volunteerism to a New Generation

• Brittni Coe, CVA, Volunteers Manager, Dallas Holocaust and Human Rights Museum
• Corina Sadler, CVA, Volunteer Resources Manager, City of Plano
• Communication Planning 101
• Sarah Maben, Assistant Professor, TCU Department of Strategic Communication

2:00-3:15 p.m. Closing Session and Q&A: Using Listening Sessions to Innovate and Grow

• Jacque Lambiase, Professor Emerita, TCU Department of Strategic Communication
• Ashley English, Ph.D., Associate Professor, TCU Department of Strategic Communication