Developing Web Content

Learn how to write compelling content for online resources.

Competencies:

Explain the importance of writing content
Explain how personas and scenarios define the major audiences and establish a site’s goals
Identify the meaning and significance of content strategy
Recognize the characteristics and design elements of usable websites
Develop the content, tone and personality of an effective home page
Describe the purpose of, and then structure, an effective pathway page
Describe how headings, lists, tables and illustrations can be used to enhance web content
Rewrite print articles so they are clear, concise and effective as web content
Create content for a final web project, including a persona, a scenario for each persona, a home page, a pathway page and a website article that includes headings, links, a list, a table and illustrations

This course is designed for writers who want to learn how to write effective web content. Students will learn how to focus on the reader, set the tone on a home page, write pathway pages that are focused and well designed, and effectively use headings, illustrations, and links to add interest and readability. Students will practice writing web content in class and on assigned projects. Note: this class does not cover blogging or twittering.

See our for detailed course information including course content, learning objectives, and prerequisites.

In order to access the course materials, students must have a Bellevue College NetID. Please click here to create your NetID account.

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