Multi-Page Layout Design   

Former title: Brochure, Catalog and Direct Mail Design

Learn what makes for great brochure, catalog and direct mail design.

Competencies:

• Develop a creative brief
• Define the target audience and design to meet client objectives
• Describe the many forms brochures, catalogs and direct mail can take and how to determine which form to recommend to a client
• Explain how to help a client identify the information hierarchy to help determine layout and order
• Describe basic design, color, type and composition concepts that apply specifically to brochures, catalogs and direct mail
• Differentiate between effective and ineffective print media collateral
• Design brochure, catalog and direct mail samples for a student portfolio

What makes for effective, vibrant brochure, catalog and direct mail design?
Apply concepts and tools learned in foundation and visual design classes to create pieces to incorporate into your portfolio. Course is conducted in a workshop format; portfolio pieces are developed through homework and in-class critiques. Refinement will occur throughout the course, and work on a computer outside of class is vital.

Prerequisites:

• Design Foundation and Visual Designer classes or equivalent
• InDesign is essential, or with program permission