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Course Catalog > Design & UX

Branding Business   

Learn the principles and strategies behind creating and managing a strong brand for a business.


  • Produce a logo based on a Request for Proposal (RFP)
  • Construct a Mood Board and Branding Guide
  • Prepare a business card, letterhead, envelope, folder, newsletter, brochure, vehicle wrap, and mockups
  • Estimate projects cost including printing needs
  • Demonstrated sales pitch focused presentation skills

In this class, students will learn the principles and strategies behind creating and managing a strong brand for a business. Through a combination of lectures, group discussions, and hands-on projects, students will develop a deeper understanding of the importance of branding in the business world and how to create a successful brand strategy. Topics covered will include target audience identification, visual identity creation, brand awareness building, and metrics for measuring the effectiveness of branding efforts. A Real-world example of a Request for Proposal will be used to provide students with a practical understanding of the branding process. By the end of the class, students will have designed and developed a usable project for their industry portfolio. Refinement will occur throughout the course and work on a computer outside of class is vital.


  • Successful completion of Design Foundation, Visual Designer, and Design Portfolio series, or with program permission.
  • Completion of Illustrator, InDesign, and Photoshop is essential, or with program permission.

Instructors will assume your readiness for the class and will not cover prerequisite knowledge in class.


Item: R14569
CEUs:  1
Schedule: 6:00 PM - 8:30 PM, 4 W - 6/28/2023 - 7/19/2023

Instructor(s):  Morgan Olson
Location: Main Campus Building N   Room: N204

Online registration closes 1 week before the class start date.

Students must have a Bellevue College NetID before the first class session.
Please click here to create your NetID account.

Total cost: $359.00