Typography

Learn the fundamentals of typography.

Competencies:

Describe the history and purpose of typography
Describe the anatomy of typeface
Describe typeface terminology and classifications
Explain units of measure associated with type
Describe and demonstrate letter-spacing techniques such as kerning, tracking and leading
Explain and demonstrate methods of handling text such as measure, good leading, smart hanging quotes, even grid alignment, orphans and widows, applying emphasis, and handling rags
Describe the management of hierarchy with text
Describe and demonstrate the use of numerals
Explain theories around typeface selection
Demonstrate the use of Decks, Callouts and Pull Quotes
Demonstrate management of margins and gutters in text-based designs

This course is designed for anyone interested in learning more about the fundamentals of typography. Students will learn about type weight, scale, style, font, kerning, leading, alignment and more. Class includes lectures, discussions, and group exercises.

Required text: Typography Essentials: 100 Principles for Working with Type (ISBN-13: 978-1592537402)

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