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Course Catalog

Digital Marketing and Analytics Fundamentals   

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing and analytics fundamentals whether they work in B2B or B2C. This course covers topics such as branding, content, advertising, social media and metrics management.


This is a virtual, live 16-week class. Online class attendance is mandatory. There are optional monthly on-campus events for those interested in additional resources.

The course starts from the basic concepts, so prior experience is not assumed. However, an aptitude for basic business principles, creativity and analytical thinking will go a long way in being successful in this course.

You will also have the opportunity to examine digital marketing topics through group projects and exercises ranging from architecting out a personal site in WordPress, to working with an actual retail company and developing a full campaign for your final project.

A laptop computer is required for this course. Books and materials are required. Attendance is mandatory. You will earn a certificate upon completion of this course.

Who Should Take This Course?

This course places an emphasis on real-world applications, so it is meant for anyone who wants to become a marketer. 

  • Digital marketer
  • Digital marketing strategist
  • Marketing assistant
  • Marketing coordinator
  • Marketing analyst
  • Content strategist
  • Social media strategist
  • SEO specialist
  • Content marketer
  • Email marketer
  • Account executive
  • Account manager
  • Marketing account analyst
  • Director of marketing services
  • Content account manager
  • PPC account manager
  • SEO account manager


Program Cost: $6495

Funding assistance for this course may be available for those who qualify via Missouri Full Employment Council or KANSASWORKS.


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