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Course Catalog > CRAFT BEER CERTIFICATE PROGRAMS > - Business of Craft Beer

- Business of Craft Beer  

60 hours over 20 weeks

Certificate spans all stages of business development in craft brewing industry, from finding and managing your finances to building marketing strategies and managing your operation. Finalized business plan project will give the next steps to executing and managing a successful business.

Students will be guided through the process by industry guest speakers and Heather McClung, founder of Schooner EXACT Brewing and former president of the Washington Brewers Guild.

Upon completion of this program participants will be able to:

  • Demonstrate knowledge and understanding of what it means to be an entrepreneur.
  • Examine business marketing opportunities.
  • Complete a feasibility analysis of a business idea.
  • Identify innovative business strategies.
  • Evaluate financial management decisions.
  • Address the challenges and opportunities specific to brewing business management and entrepreneurship.
  • Have a completed an executive business summary, and be ready to pitch for financing and partners, in order to start their business

Pay as you Go:$1199 + registration fee. We have split this course in two parts to help ease the burden of full payment.

Courses Include




Winter Business of Craft Beer Part 1 01/27/2020 - 04/05/2020



Spring Business of Craft Beer Part 2 04/13/2020 - 06/22/2020

Minimum Requirements:

The following requirements must be met to be accepted:
  • Be 21 years of age or older.
  • Completed an A.A. or course studies equivalent of two years - OR - two-years of work and/or military experience

If you have not taken the introductory course of Mastering Beer Styles - we highly recommend that you register for the next available section. The course provides the additional common language and history that is helpful to your professional development in the industry.


Business of Craft Beer Part 2 Course #: 20STCB122B-S
Instructor: Heather McClung Fee: $1,199.00
Contact Hours /CEU's   Day(s)
of Week:
  Dates: Times:
30 Hours / 3 CEU's   M   4/13/2020-6/22/2020 6:00 PM-9:00 PM

-- Seattle Location --

Class will meet on a Saturday in May for brewery tours. TIMES TBD

No class on 5/25

Building/Room: Seattle Seattle,

Business of Craft Beer Part 1

  Class is already in session and we are no longer accepting registrations...

Course #: 20WTCB121B-S
Instructor: Heather McClung Fee: $1,199.00
Contact Hours /CEU's   Day(s)
of Week:
  Dates: Times:
30 Hours / 3 CEU's   M   1/27/2020-4/6/2020 6:00 PM-9:00 PM

-- Seattle Location --

Most classes will meet at Seattle Central College, some will meet at Hale's Ales and local breweries

Class Schedule

27 Jan at Hales

03 Feb at Seattle Central

10 Feb at Seattle Central

17 Feb - NO CLASS

29 Feb TBD Taproom Tour

02 Mar at Seattle Central

09 Mar at Seattle Central

16 Mar at Seattle Central

23 Mar at Seattle Central

30 Mar at Hales

06 Apr at Hales

Building/Room: Seattle Seattle,

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