This Certified Social Media manager course provides comprehensive training and certification in social media management, equipping you with the necessary skills to effectively manage and optimize social media campaigns for businesses and organizations. Through this course, you can gain expertise in social media strategy, analytics, content creation, and community management.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

According to the U.S. Bureau of Labor Statistics, the industry outlook for social media management is positive, with a projected job growth rate of 8% by 2030. This growth is driven by the increasing importance of social media in businesses and organizations and the growing popularity of influencer marketing and social media advertising.

The Certified Social Media Manager course is the perfect program for those looking to build a career in social media management. Our comprehensive training covers all the essential skills required to develop and optimize successful social media campaigns, with a focus on small businesses. Our experienced instructors provide hands-on training in a range of topics, including social media strategy, analytics, content creation, and community management.

The social media manager course curriculum is designed to equip you with the skills needed to succeed in this dynamic field, with a focus on practical, real-world applications. Upon completion of our online social media manager course, you will earn a valuable certification recognized by the industry, making you highly competitive in the job and freelancer market.

In addition to providing practical training, you will have gained the knowledge and expertise required to pass certification exams such as HubSpot Social Media Certification Exam, Twitter Flight School Certification Exam, and YouTube Certification Exam.

1. Introduction to Social Media Marketing
   1. Overview of social media platforms and their functionalities
   2. Understanding the Role of social media in modern Marketing
   3. Developing a social media strategy
2. Creating Compelling Content
   1. Understanding the importance of visual content
   2. Developing a content calendar
   3. Creating text-based content
3. Social Media Advertising
   1. Overview of social media advertising platforms
   2. Targeting specific audiences using social media advertising
   3. Creating effective ad copy and visuals
4. Community Management
   1. Engaging with followers and building brand loyalty
   2. Responding to comments and messages
   3. Handling negative feedback
5. Analytics and Reporting
   1. Understanding social media analytics and reporting tools
   2. Measuring the success of social media campaigns
   3. Making data-driven decisions
6. Social Media Tools
   1. Overview of key social media management tools
   2. Understanding to use of the tools to optimize social media campaigns
7. Legal and Ethical Considerations
   1. Overview of legal and ethical considerations
   2. Strategies for maintaining ethical practices and avoiding legal pitfalls
8. Emerging Trends and Technologies
   1. Emerging trends and technologies in social media management
   2. How to incorporate these trends
9. Case Studies and Best Practices
   1. Case studies and best practices from successful industries and business
   2. Analyzing and applying best practices to your own campaigns
10. Final Project
    1. Develop a comprehensive social media strategy

What you will learn

• Developing a social media strategy: Learn how to develop a social media strategy that aligns with your business goals, target audience, and industry trends. This will include understanding how to set goals, create a content calendar, and measure the success of your social media campaigns
• Content creation: Learn how to create compelling and engaging social media content, including text, images, and video. This will include understanding how to use different types of content to achieve different goals, such as building brand awareness or driving conversions
• Social media advertising: Learn how to create and manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn with additional optional training for HubSpot, Twitter, and YouTube
• Community management: Understand how to engage with your followers and manage your social media communities effectively. This will include understanding how to respond to comments and messages, handling negative feedback, and building brand loyalty
• Analytics and reporting: Discover how to track and analyze social media metrics, such as reach, engagement, and conversions, using tools such as Google Analytics and social media analytics platforms.

How you will benefit

• Develop in-demand skills: Social media management is a growing field, and employers are increasingly looking for candidates with social media management skills
• Improve job prospects: Develop the skills and knowledge needed to succeed in the social media field and enhance marketable to potential employers
• Gain practical experience: Obtain hands-on, practical experience using social media platforms and tools to effectively manage and optimize social media campaigns for businesses and organizations
• Build a professional network: Participate in weekly networking calls with a community of over 46,000 members to help build your professional portfolio and connect with potential clients and a network of peers

Bella Wehner, CSMM

Bella Wehner is a social media expert with a decade-long track record of success. She is skilled at using platforms such as Instagram, Facebook, Twitter, TikTok, YouTube, and Pinterest to launch her clients' brands. Bella is renowned for her strategic expertise and ability to design and execute campaigns that result in tangible business growth. She has a deep understanding of the digital landscape and is committed to delivering results that matter. Bella is an expert at turning likes and shares into conversions and profits and ensures her clients remain at the forefront of their industries.