This course focuses on design for marketing and business—creating logos, advertisements, communications, and more. You'll learn Photoshop and Illustrator while gaining fundamental technical and aesthetic skills.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Photoshop (not included in enrollment)
- Adobe Illustrator (not included in enrollment)
- Microsoft Word is recommended (not included in enrollment)
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
This marketing design certificate program is all-encompassing, teaching you both the technical skills and creative artistry needed to succeed in the industry. You will learn how to apply fundamental marketing principles to your designs, to cater to the needs of businesses of all sizes and make the maximum impact on your clients' bottom line.
Throughout this marketing design course, you will engage in a wide range of projects that will enhance your expertise in various areas, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding. These hands-on projects will provide you with invaluable experience in real-world, business-focused design scenarios.
A key focus area of this marketing design training is mastering the essential software programs that every marketing designer should be proficient in, such as Adobe Photoshop and Illustrator. Gaining expertise in these in-demand tools will equip you with the necessary skills for digital image preparation and vector illustration. Additionally, you will learn about foundational design concepts, such as color theory, typography, and identity design, which are crucial elements in effective marketing design.
By enrolling in our Marketing Design Certificate course, you will develop technical proficiency and cultivate your creative abilities. Allowing you to build a strong foundation in this exciting field and create compelling marketing and identity pieces.
- Photoshop Basics
- Design Foundations
- Illustrator basics
- Intro to Marketing
- Fundamentals of Logo Design
- Creative Concept Development
- Marketing Design
What you will learn
- Acquire proficiency in Adobe Photoshop and Illustrator—industry-standard software tools for graphic design
- Gain a comprehensive understanding of fundamental concepts in color theory, typography, and identity design, essential for effective marketing materials
- Engage in a series of hands-on projects specifically designed to enhance your skills as a marketing professional
- Cultivate graphic design skills that are directly applicable in a marketing context, allowing you to create visually compelling and impactful designs
How you will benefit
- Build a portfolio with a diverse range of projects that can be showcased to potential employers and clients
- Acquire valuable marketing and graphic design skills that are applicable to a wide range of job opportunities
- Become proficient in Adobe Photoshop and Illustrator for personal and professional projects
- Stand out from the competition by earning a certificate upon successful completion of the course
Jeremy Bratt
Jeremy Bratt is a graphic designer, design coordinator, and teacher with thirty years of experience. He has worked recently as a design coordinator for corporate identity, branding, and packaging projects. He managed the re-branding and packaging for French cookware manufacturer Tefal when at Lewis Moberly. At Siegal & Gale, he designed and coordinated a number of corporate identity projects for the Spanish market. Currently, he is a partner at a design and communication consultancy, designing and coordinating all corporate, print, and packaging work.
Bruce Bicknell
Bruce Bicknell is an instructor, illustrator, animator, web and graphic designer, and video editor. In his career, he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bicknell holds degrees in Computer Animation and Web Development from the International Academy of Design and Technology.
Michael Hamm
Michael Hamm is a freelance designer and web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a website that grew from his passion for illustration software and all things vector.
Boris Margolin
Boris Margolin is a graphic designer with 10 years of experience. He earned a BS in Graphic Design at Mount Ida College and has worked as an in-house designer for several international corporations including CIGNA, MetLife, and Nypro. His work has ranged from advertising to identity design, brand development to web administration. In his spare time, he runs a niche design company catering to unconventional companies and emerging markets.