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Introduction to Advertising Concepts  

Effective advertising doesn't happen by accident. It is a combination of the right words and the right images, neither of which, by themselves, has the impact of the two together. This course is designed to help you create messages that cut through the clutter of today's crowded media markets. Working with a partner, each week you will solve a communication problem by creating a concept for a print ad, TV spot, or other advertising message, which will then be discussed in class the following week. This class is a prerequisite for Advanced Advertising Concepts: Copywriting.

Course meets in Missoula. Course is non-credit only.

Visit the program website for complete information about the course, location, schedule, textbooks or other course materials, campus parking, and refunds.

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