This 8-week online course that will meet in person bi-weekly with a local Subject Matter Expert (SME) for a deeper dive into the practical application of newly learned skills and to answer additional questions. Whether you are looking for a new career or the skills needed to grow your business online, this course is for you.
You’ll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).
Topics Include: Developing digital marketing and e-commerce strategies; Attracting and engaging customers through digital marketing channels like search, social media, and email; Measuring marketing analytics and sharing insights; Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty.