Business, Marketing & Finance   

Learning the basics of personal finance helps individuals build confidence in their financial decision-making. Banking, budgeting, saving, credit, debt, and investing are the pillars that underpin most of the financial decisions that people make in their lives. This Microcredential will cover the basic personal finance knowledge and needs of most individuals so students can make decisions to live their best financial life. The course emphasizes the basics of budgeting, buying, saving, borrowing, career planning, investing, retirement planning, estate planning, insurance, and income taxes. 

Welcome to the Business Intelligence Analyst Career Academy. This comprehensive program is designed to equip aspiring analysts with the essential skills and knowledge needed to succeed in the rapidly evolving field of business intelligence (BI). Through this curriculum, you'll learn how to transform raw data into actionable insights, drive strategic decision-making, and improve business performance.

Throughout this program, you'll learn a wide array of BI tools and techniques, including data visualization, SQL querying, Excel analysis, and the fundamentals of data-driven decision-making. You’ll gain proficiency in popular BI platforms like Tableau, Power BI, and Google Analytics, as well as develop a deep understanding of data modeling, data analysis, and reporting.The Business Intelligence Analyst Career Academy includes the Microsoft Power BI Data Analyst Professional Certificate, the IBM Business Intelligence (BI) Analyst Professional Certificate, and a Tableau Business Intelligence Anaylst Professional Certificate as well as and 4 Guided Projects:

• Data Visualization in Tableau: Create Dashboards and Stories
• Data Cleaning in Excel: Techniques to Clean Messy Data
• Excel for Beginners: Sorting, Filtering and Data Validation
• Introduction to Data Analysis using Microsoft Excel

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Business Intelligence analysts are highly sought after as more organizations rely on data-driven decision-making. Microsoft Power BI is the leading data analytics, business intelligence, and reporting tool in the field, used by 97% of Fortune 500 companies to make decisions based on data-driven insights and analytics.1 Prepare for a new career in this high-growth field with professional training from Microsoft — an industry-recognized leader in data analytics and business intelligence. You'll also have the option to learn how generative AI tools and techniques are used in business intelligence.

Through a mix of videos, assessments, and hands-on activities, you will engage with the key concepts of Power BI, transforming data into meaningful insights and creating compelling reports and dashboards. You will learn to prepare data in Excel for analysis in Power BI, form data models using the Star schema, perform calculations in DAX, and more.

When you complete this Professional Certificate, you’ll have tangible examples to talk about in your job interviews and you’ll also be prepared to take the industry-recognized PL-300: Microsoft Power BI Data Analyst certification exam.

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Prepare for a career in the field of Business Intelligence (BI), and learn in-demand skills like SQL, Excel, and data management to get job-ready in less than 4 months, with no prior experience needed to get started.

Business Intelligence analysts transform raw data into meaningful insights that drive strategic decision-making within an organization. They also prepare market intelligence and financial reports.

This program will teach you about data collection, analysis, visualization, and reporting - honing your skills in developing data models and deriving invaluable insights for making informed decisions. You will analyze data from a variety of data sources such as relational databases and data warehouses.

This program will not only help you start your career in business intelligence, but also provide a strong foundation for future career development in other paths such as data analytics, data science, data engineering, supply chain or healthcare.

You’ll also utilize the latest tools used by business intelligence analysts including Tableau, IBM Cognos, Google Looker, and Excel. You’ll apply statistical analysis methods to visualize data, create interactive dashboards and present data in a compelling manner.

Upon completion, you‘ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You will also gain access to resources to help you in your BI Analyst job search, including resume development and interview preparation.

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Whether you are just starting out or looking for a career change, the Tableau Business Intelligence Analytics Professional Certificate will prepare you for entry-level roles that require fundamental Tableau skills, such as business intelligence analyst roles. If you are detail-oriented and have an interest in looking for trends in data, this program is for you. Through hands-on, real-world scenarios, you learn how to use the Tableau platform to evaluate data to generate and present actionable business insights.

With this certification, you will be qualified to apply for a position in the business intelligence analyst field.

In this program, you’ll:

Craft problem statements, business requirement documents, and visual models.

Connect with various data sources and preprocess data in Tableau for enhanced quality and analysis.

Learn to utilize the benefits of Tableau’s analytics features for efficient reporting.

Learn to create advanced and spatial analytics data visualizations by integrating motion and multi-layer elements to effectively communicate insights to stakeholders.

Employ data storytelling principles and design techniques to craft compelling presentations that empower you to extract meaningful insights.

This program was developed by Tableau experts, designed to prepare you for a career in Business Intelligence Analytics and help you learn the most relevant skills.

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Welcome to the Customer Service Representative Career Academy. This comprehensive program is designed to equip you with the skills, tools, and knowledge necessary to excel in a customer service role. Whether you're starting your career or looking to enhance your existing skills, this course offers a structured path to professional success.

Throughout this program, you'll learn key customer service principles, effective communication techniques, problem-solving strategies, and how to handle difficult situations with confidence and empathy. The course also covers essential topics like managing customer expectations, maintaining a positive attitude, and using technology to streamline service processes. The Customer Service Representative Career Academy includes the CVS Health Retail Customer Service Professional Certificate, the CVS Health Call Center Customer Service Professional Certificate and 10 Guided Projects:

• Creating a Budget with Mircosoft Excel
• Create a Customer Service Survey in Microsoft Forms
• HubSpot: Working with a ticketing system
• Enhance Organization Communications with Slack
• Finding, Sorting, and Filtering Data with Microsoft Excel
• Create Customer Support Data with Microsoft Excel
• Create a Customer Satisfaction Survey with Typeform
• Customer Support Digital Transformation with HubSpot
• Create a Services Customer Satisfaction Process
• Get Started with HubSpot

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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The demand for customer service representatives is huge, there are thousands of open job roles in the US alone. This program prepares you for a retail customer service role. Retail customer service is an exciting career where every day is a new day and a new adventure. The target audience for this certificate is anyone who is customer obsessed and is looking to launch a career in retail customer service.

This program uniquely prepares you for your new role by using a blend of videos, activities, discussions, simulations, peer-reviewed projects, and a final capstone. As you complete each of these activities, you will create experiences that you can reference in job interviews or even as you work with customers after you have landed the job.

At the end of this program, you will be able to:

- Create positive interactions with customers
- De-escalate conflict with customers
- Process retail transactions in real-world situations
- Describe the different roles in retail customer service

If you are someone that enjoys meeting people, solving problems, and are ready for new experiences, then this program is right for you. Upon completion of this program, you will receive a Professional Certificate from CVS Health to showcase your proficiency. You’ll also gain access to exclusive career support resources to help you in your job search and you’ll have a portfolio of meaningful activities you have completed to show prospective employers.

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The demand for call center customer service representatives is huge, there are thousands of open job roles in the US alone. If you are someone that enjoys talking to people and solving problems and are ready for new experiences, then this program is right for you. Customer service in a call center is an exciting career where every day is a new day and a new adventure. If you're considering a career in retail customer service and you're someone who is passionate about providing exceptional customer experiences, this role is for you.

This program uniquely prepares learners for their new role by using a blend of videos, activities, discussions, simulations, peer-reviewed projects, and a final capstone. As you complete each of these activities, you will create experiences that you can reference in job interviews or even as you work with customers after you have landed the job.

At the end of this program, you will be able to:
- Create positive interactions with customers
- De-escalate conflict with customers
- Create solutions to customer problems
- Describe the different roles in call center customer service

Upon completion of this program, you will receive a Professional Certificate from CVS Health to showcase your proficiency. You'll also gain access to exclusive career support resources to help you in your job search and you’ll have a portfolio of meaningful activities you have completed to show prospective employers.

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Welcome to the Digital Marketing Career Academy. This comprehensive program is designed to equip aspiring digital marketers with the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Through this curriculum, you'll learn how to harness data from digital channels to create effective marketing strategies and drive campaign performance.

Throughout this program, you'll master a wide array of digital marketing tools and techniques, including data visualization, audience segmentation, campaign optimization, and the fundamentals of data-driven marketing decisions. You’ll gain proficiency in industry-standard platforms like Google Analytics, Tableau, Meta Ads Manager, and Google Ads, while developing a deep understanding of campaign tracking, consumer behavior analysis, and performance reporting. This program prepares you to leverage real-time dashboards, monitor key performance indicators (KPIs) like conversion rates and click-through rates, and create impactful marketing strategies that align with business goals, setting you up for success in a digital marketing career. The Digital Marketer Career Academy includes the Google Digital Marketing & E-commerice Professional Certificate, Adobe Marketing Specialist Professional Certificate as well as and 4 Guided Projects:

• Create a value proposition canvas in Miro
• Simple Linear Regression for the Absolute Beginner
• Create a website with MailChimp
• Master the Art of Digital Marketing with Canva

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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repare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. 

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

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The Adobe Marketing Specialist Professional Certificate equips you with the skills and tools needed to thrive in digital marketing roles. In this program, you’ll learn how to create and execute effective marketing campaigns, analyze market trends, and craft compelling content using Adobe Express. By mastering key areas like market research, SEO, social media marketing, and campaign performance analysis, you’ll be prepared for roles such as Marketing Specialist, Marketing Associate, and Digital Marketing Coordinator.

You’ll gain hands-on experience with real-world projects, including designing social media campaign mockups and building content marketing plans. These projects showcase your ability to strategize, create, and optimize data-driven marketing initiatives that drive meaningful results. You’ll also get exposure to powerful tools and technologies, ensuring you’re equipped to deliver impactful campaigns in today’s fast-paced digital landscape.

With the growing demand for marketing professionals across industries, this certificate focuses on in-demand skills that employers value, including creativity, communication, and analytical thinking. Marketing specialists can pursue diverse opportunities in fields such as technology, retail, and entertainment, with competitive salaries and pathways for advancement. Whether you’re just starting out or making a career change, this program provides the foundation to succeed in marketing and make a measurable impact in your work.

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The Project Management Career Academy is a comprehensive program designed to equip learners with the essential skills and knowledge required to succeed in the dynamic field of project management. This academy offers an in-depth curriculum covering all aspects of project management, from foundational principles to advanced strategies, ensuring learners are prepared for real-world challenges.

Throughout this program, you will gain hands-on experience with the fundamental concepts and technologies that drive modern project management. From foundational knowledge to advanced techniques, the Project Manager Career Academy includes the IBM Project Manager Professional Certificate, Google Poject Management Professional Certificate, and the Microsoft Project Management Professional Certificate along with 9 Guided Projects:

• Create and Manage a Project Dashboard with Wrike
• Change Leaderships: Strategic Route Analysis with Miro
• How to use the IFE-EFE Matrix for Strategic Analysis
• Create a Custom Workflow with Wrike
• Automate Tasks and Processes with Jira
• Agile Projects: Creating User Stories with Value in Taiga
• How to create a Jira SCRUM project
• Change Leadership: Developing a Strategic Gap Analysis with Miro
• How to use Roadmaps in Jira

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Want to kick-start your career as a project manager without any previous experience? No problem! This Professional Certificate gives you the job-ready skills and hands-on experience you need to catch the eye of an employer and launch your career.

What do project managers do? Project Managers plan and manage projects to successful completion. This includes guiding cross-functional team members, managing risks, and creating strong communication channels amongst stakeholders.

During this program, you’ll build the job-ready skills experienced project managers use daily and master the processes and tools needed to set a project up for success. You’ll gain a comprehensive understanding of project management concepts. Plus, you’ll learn project management methodologies, including Agile. 

Additionally, you’ll develop a portfolio of projects that demonstrate your proficiency to employers, such as developing project timelines, roles and responsibility matrices, stakeholder management tools, and communications plans. 

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Prepare for a new career in the high-growth field of project management, no experience or degree required. Get professional training designed by Google and get on the fastrack to a competitively paid job. There are over 464,000 open jobs in project management with a median entry-level salary of $87,000 in the U.S.

Project managers are natural problem-solvers. They set the plan and guide teammates, and manage changes, risks, and stakeholders.

Gain in-demand skills that will prepare you for an entry-level job. Learn from Google employees whose foundations in project management served as launchpads for their own careers.

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Project managers are skilled and organized professionals who equip their teams with the tools to succeed and evolve through projects. They play a critical role in ensuring that projects are completed on time, within scope, and within budget while meeting the desired goals and objectives.

Through a mix of videos, assessments, and hands-on activities, you’ll develop a strong foundation in project management.

Prepare confidently for the PMP certification exam by practicing with sample questions and gaining a comprehensive understanding of the exam structure, content, and requirements. Apply your acquired knowledge and skills in practical scenarios through case studies and interactive exercises, reinforcing learning and improving your project management capabilities.

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Welcome to the Sales Operations Specialist Career Academy. This comprehensive program is designed to equip you with the skills, tools, and knowledge necessary to excel in a sales role. Whether you're starting your career or looking to enhance your existing skills, this course offers a structured path to professional success.

Throughout this program, you'll learn key sales operation principles, effective customer support techniques, problem-solving strategies, and more. The course also covers essential topics like managing customer expectations, and using technology to streamline service processes. The Sales Operations Specialist Career Academy includes the Salesforce Sales Operations Professional Certificate and 6 Guided Projects:

• Customer Support Digital Transformation with HubSpot
• Analyze Sales Data with LibreOffice Base Queries
• Get Started with HubSpot
• Introduction to CRM with HubSpot
• Build Customizable Sales Presentation Graphics using Canva
• Created a Customer Satisfaction Survey with Typeform

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce's official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. Through four courses, you will learn the fundamentals of CRM, how to manage leads in Salesforce, how to manage opportunities in Salesforce, how to use Salesforce to ensure customer success, and how to effectively leverage Salesforce data through reports and dashboards.

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By the end of this project, you will learn how to create a budget template in an Excel Spreadsheet by using a free version of Microsoft Office Excel.

Excel is a spreadsheet that is similar in layout as accounting spreadsheets. It consists of individual cells that can be used to build functions, formulas, tables, and graphs that easily organize and analyze large amounts of information and data. While a budget helps you stay within estimated costs and expenses for either a business or a family. We will learn to create a budget both automatically and manually, step by step. By utilizing Microsoft Excel you will reduce the burden of budgeting and see increase in accuracy. It will allow you to scale budgeting and to make record keeping and tracking of expenditures easier. We will also use basic graphing for presenting budget tracking. You do not need to be an advance user of Microsoft Excel as we will show you how to use templates that are provided in the program and simple formulas to create a budget for any reason.

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By the end of this project, you will have developed LibreOffice Base queries that provide data for use in sales analysis. An organization that sells products or services finds it useful to know which products are selling, whether they are priced appropriately, and which customers are purchasing them. Providing that kind of data gives the organization better targets for fine tuning its product mix and customer base.

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Customer service surveys are often used by businesses to gain insights into how their customers perceive their business, service, or product. Microsoft Forms is a free online program that offers all of the tools needed to create and disseminate professional, high-quality surveys. Customer Service Surveys can be sent out to an audience in numerous ways, and the responses can be invaluable resources to business owners and managers to make important business decisions.

Learners in this guided project will learn how to prepare for creating a customer service survey by outlining goals and an audience. Then, they will learn how to create all of the basic and advanced question types offered by Microsoft Forms to gather a variety of information from customers. Learners will then discover how to finalize and send the survey, and finally how to interpret the responses they receive.

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We will begin this guided project by understanding what Hubspot is. We will explore the contacts, conversation, marketing, sales & service sections of Hubspot. Then we will integrate Hubspot with Gmail and Calendar. In the final tasks, we will create a support ticket and explore the ticket flow from ticket creation to its closing.

This course will be helpful to you if you are a small business and want to track everything from sales to marketing to customer support to operations in one place. This project will be helpful to you no matter what department you are in: marketing, sales, service or admin. If you never used Hubspot and want to learn all about it, this course is for you. You will be taught everything you need to know about Hubspot.

By the end of this project, you will be confident in navigating through Hubspot and working with the ticketing system in Hubspot.

Note: You will need a website to register with Hubspot.

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This 1-hour, project-based course is an introduction to spreadsheets. We’ll be using Excel on the Web in this project, which is the free spreadsheet program offered by Microsoft. However, all of the concepts that you will learn in this project will be applicable to other spreadsheet programs, such as LibreOffice Calc and Google Sheets.

We will cover the following concepts in a hands-on manner:

- Sorting tables of data
- Filtering data for faster access to key information
- Data-validation for minimising human error

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In this project you will learn to use the searching, sorting, and filtering features of Microsoft Excel. Using the free version of Office 365’s Excel for the web, you will manipulate spreadsheet data to make it more useful for effective business decision-making. Using a filter, you’ll isolate just the data needed. You can then sort it into a logical sequence that can turn data into the information needed for effective decision making.

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In this project, you will learn the foundation of data analysis with Microsoft Excel using sales data from a sample company. You will learn how to use sorting and filtering tools to reorganize your data and access specific information about your data. You will also learn about the use of functions like IF and VLOOKUP functions to create new data and relate data from different tables. Finally, you will learn how to create PivotTables to summarize and look at comparisons within your data. These skills will help you efficiently perform data analysis on many different types of data and give you the foundation to expand your toolbox as you explore other strategies for data analysis.

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By the end of this project, you will create a free account on Microsoft 365, get access to Microsoft Excel, and create a table with customer data. You will edit and format the data, hide sensitive information, sort, and filter data. Your new skills will help you manage your customer relations and be more efficient.

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Use Tableau Web Authoring to create best practice dashboards and stories from data

In this Guided Project, you will:

Develop a best practice interactive dashboard for data exploration, including using dashboard actions for interactivity

Develop a best practice interactive dashboard for reporting, including using filters for interactivity

Develop a best practice data story to put across an argument, justified by data

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In this 1-hour long project-based course, you will learn how to design and structure a customer satisfaction survey, create it on Typeform and collect answers immediately.

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Rarely do analysts begin working with a dataset without cleansing it first. Having clean data will allow for the highest quality of information for strategic decision-making. Data cleaning is also a vital part of the data analytics process. Data Cleaning in Excel: Techniques to Clean Messy Data, is for a beginner audience with basic computing skills, typing, and using Excel web. In this 90-minute Guided Project, you will explore the principles of tidy data, apply built-in Excel features to clean data, and use Excel functions to perform text manipulation. To achieve this, we will clean up untidy data set of student data containing names, registration numbers, addresses, marks for three courses, averages, total, and grades. This project is unique because you will learn by doing through step-by-step instruction using a real-world scenario to equip you with foundational data analysis skills that are useful for reporting data.

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In this 1-hour long project-based course, you will learn how to identify the concept of business digital transformation, as well as the different types of business digitization, how to determine the role of customer support in your company and identify the customer support processes, how define Customer Relationship Management (CRM) and interpret the importance of using it in your business context and how to customize your own CRM using the HubSpot CRM tool. It will also give you the know-how of evaluating the alignment between your customer support digital transformation and your existing business strategy.

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In this 1-hour long project-based course, you will learn how to map your customer interactions, align marketing and service opportunities, design a process for achieving and measuring customer satisfaction.

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HubSpot is a system you can use to manage all of your contacts no matter what type of business you are in. You can use the free app to assist you in marketing and sales. The integrations to your email make the program easy to use. You can build your team and follow up on contacts easily. This hands on course will have you all set to go with your contacts right now!

By the end of your time in this project you will have a Customer Relations Management system set up with HubSpot.

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In this project, we will develop and utilize a CRM in HubSpot and learn how to utilize our CRM to better grow and manage our business. HubSpot is a cloud-based customer relationship management (CRM) platform that can improve all aspects of your business. The HubSpot CRM is a launching pad to all other customer-facing teams as it houses all customer data ranging from contact information to detailed communication logs. HubSpot allows you to incorporate your sales, marketing, and customer service processes into one, all-inclusive platform with their CRM as the foundation. With its user friendly features, HubSpot allows you to easily manage and grow your customers as well as improve your business relationship with existing customers. Best of all, HubSpot’s CRM is completely free!

With “Grow Better” as their mantra, HubSpot has mastered the CRM game. Also, as a platform, HubSpot is able to easily sync and work with other platforms which allows you to incorporate every aspect of your business to better streamline and manage your company. HubSpot is an invaluable tool that is sure to improve your company’s growth, productivity, and brand!

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By the end of this project, you will have the ability to develop and design a target market analysis graphic, a sales CRM workflow graphic, and a data chart graphic using Canva. A web-based graphic design tool, Canva offers free accounts with broad access to facilitate visual content development. The learner will develop graphics appropriate for use in sales presentations and any other presentations the user deems appropriate.

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By the end of this guided project, you will be fluent in creating a change implementation model using Route Analysis for a hands-on example. This will equip you with a systemic implementation framework for change that can be utilised in professional and personal life.

Change happens all the time, and in being able to identify factors involved in change and developing a model for how to implement change you increase your chances for success. This analysis will help you if you are in:

+ Strategy development
+ Program Management
+ Project Management
+ Business Process Re-Engineering
+ Product Development
+ Organisational Development

Furthermore, this guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in change management with Miro to develop your change leadership skills for various settings.

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In this 1-hour long project-based course, you will be able to analyze your organization and identify your competitive advantage with the Internal Factor Evaluation-External Factor Evaluation (IFE-EFE) matrix. IFE-EFE matrix is strategic management tools used for input stage of strategy formulation. The IFE is focused on the internal dimension of the organization by looking at the strengths and weaknesses. While the EFE is concerned with the external factors by focusing on the opportunities and threats the organization is exposed to. The IFE-EFE matrix is created by assigning weight to each of the factors based on their perceived impact. Then the factors are ranked based on the company performance on each. The weighted score is determined by multiplying the weight by the ranks. Finally, the information on the overall scores of the IFE- EFE would reveal if the company meets the threshold to survive the competitiveness of the industry.

To demonstrate the application of the IFE-EFE matrix, we will use a spreadsheet to analyze a division of our energy services company together. The example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders and entrepreneurs who want have a deep insight on how their internal and external factors determines their competitiveness. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the IFE-EFE matrix to create a competitive advantage.

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In this 2 hours project you will create custom workflows in Wrike to manage your projects, change status to tasks using custom workflows and creating dashboards to display task by workflow and status.

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In this 2 and a half hours long guided project you will learn the basics of Jira automation. You will create automation rules using triggers, conditions and actions to auto assign tasks, apply sub tasks templates to reflect your business processed into your project management. You will add branches applying conditions based on relationships between issues so to automatically update their status depending on completion of their sub-tasks. Finally you will use smart values to interact with Jira information and optimize communication by sending automatic emails depending on events of your project management.

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This guided project was developed to engage and harness your visionary and exploratory abilities. During this course, you will use input from previous phases of project development. Together we will identify, map, and analyse User Stories which are the components that make up the themes of the customer experience with the product and service.

This is an important step for individuals or companies wanting to map value for customer to product features in new products or services; also, for enhancing their existing offerings. By the end of this guided project, you will be fluent in identifying and creating User Stories for agile projects.

We will discuss directions for the next phase of the project development; furthermore, the learned concepts and tools will help you generate solutions for use as part of your project management solutions and in presentations to various stakeholders.

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In this 2 hour long project you will create a SCRUM project in Jira, exploring the SCRUM agile methodology and familiarizing with all of its elements. You will create user stories and tasks, plan and action sprints, manage the backlog and sprints with the board, create epics, add dependencies and finally creating burn-down charts to evaluate the progression of your sprints.

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By the end of this guided project, you will be fluent in identifying, and mapping variables for Gap Analysis using a hands-on example. This will enable you to map business states from the AS IS to the TO BE state which is important in for preparing and managing change in professional and personal life.

Change happens all the time and in being able to identify factors involved in change and preparing to manage change you increase your chances for success . This analysis will help you if you are in:

+ Strategy development

+ Program Management

+ Project Management

+ Business Process Re-Engineering

+ Product Development

+ Organisational Development

And much more. On a personal level this analysis can help you to map where you are and where you want to be for example:

+ Competing in sports

+ Having a professional goal

+ Developing a good habit

Furthermore, this guided project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in change management with Miro to identify the gaps in products/services, and further equip you with the knowledge to utilise the learned concepts, methodologies, and tools to prepare for change in various settings.

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In this 1.5 hour guided project you will learn to use basic roadmaps in Jira, creating epics and issues, planning and visualizing timelines and assignments, editing progress and dependencies, adding labels and finally exporting and sharing the roadmap with project team mates and stakeholders.

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By the end of this project, you will learn how to enhance organizational communications with Slack, the business communications platform.

To complete this project, you will create your own workspace, add public and private channels, and develop a collaborative environment. To support your new digital environment, you'll invite others to your Slack workspace and bring their contributions into unique channels for work projects, planning, brainstorming, problem-solving, and information-sharing. You will also amp up the effectiveness of workspace communications by using channel and individual tags to loop others in on relevant information.

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In this 2.5-hour long project-based course, you will learn how to create and manage custom dashboards in Wrike to plan, execute and track both your personal work, team actions and multiple projects. You will use system and custom widgets, and create widgets directly from your tasks filtered list views.

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In this 2 hours long project you will create a business value proposition canvas in Miro, categorizing business products, services and features by company pillars, mapping customer gains, pains and tasks with product, adding a competitor comparison and finally exporting slides, PDF and images. You will use frames, sticky notes, shapes and colors, and explore business concepts to create a value proposition team work.

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In this 2.5 hours project you will create a complete website using MailChimp Website builder. You will create a website structure starting from the business goals, organize calls-to-action, create pages, arrange page sections, edit image and text content, connect content with links, preview for desktop and mobile, finally publish online. You will have the opportunity to create a website for your portfolio with full hands-on practice activities.

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By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world. This is a great tool to use if you are planning to start your own business or want to refresh your current brand image.

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In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience.

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In this course, we will create our account & user profile and explore four of the key features of Basecamp Personal. Once you complete this project, you will be able to continue using Basecamp for personal and professional project management.

“Basecamp is the premier project management + internal communication tool for remote WFH teams worldwide.” Basecamp allows its users to seamlessly collaborate in real-time on a virtual platform. Professional teams that use Basecamp report increased productivity, better organization, and streamlined communication. It offers a wide variety of project management tools including: To-Do lists, automatic check-ins, scheduling, document hosting, and so much more. The platform centralizes work-related notifications which allows its users to stay focused on the task at hand. From executive leadership to individuals, Basecamp gives its users the tools to stay in touch without extra emails, phone calls, and meetings.

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By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

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By the end of this project, you will create a Google Slide that contains an introduction, visuals, linked charts, and a conclusion. You will learn how to create a presentation that is informative and captures an audience's attention. You will also learn how to link charts from Google Sheets into your presentation that will synchronize as data changes.

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In this 1-hour long project-based course, you will learn how to strategically build and engage your network on LinkedIn. Many people in today’s society think that they know how to network but do they really? We will discuss the appropriate manner to use your LinkedIn account to extend your own network. Personal branding is very important to know about within LinkedIn as well. We will delve into how to find the connections that you are looking for. And we will talk about how to maintain your connections. To be successful in this course you will need to have a free LinkedIn account. If you need to get a strong start on your account before joining this course check out the “Create a Profile and Network on LinkedIn” course on Coursera. Some learning objectives that we will cover include ensuring your LinkedIn page has the basics for intermediate involvement on LinkedIn and as we expand your network strategically while establishing your brand. We will work on keeping track of over 500 connections while focusing on engagement. We will learn about creating and posting content as well as creating an article to make your engagement increase.

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