Marketing   

Welcome to the Digital Marketing Career Academy. This comprehensive program is designed to equip aspiring digital marketers with the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Through this curriculum, you'll learn how to harness data from digital channels to create effective marketing strategies and drive campaign performance.

Throughout this program, you'll master a wide array of digital marketing tools and techniques, including data visualization, audience segmentation, campaign optimization, and the fundamentals of data-driven marketing decisions. You’ll gain proficiency in industry-standard platforms like Google Analytics, Tableau, Meta Ads Manager, and Google Ads, while developing a deep understanding of campaign tracking, consumer behavior analysis, and performance reporting. This program prepares you to leverage real-time dashboards, monitor key performance indicators (KPIs) like conversion rates and click-through rates, and create impactful marketing strategies that align with business goals, setting you up for success in a digital marketing career. The Digital Marketer Career Academy includes the Google Digital Marketing & E-commerice Professional Certificate, Adobe Marketing Specialist Professional Certificate as well as and 4 Guided Projects:

• Create a value proposition canvas in Miro
• Simple Linear Regression for the Absolute Beginner
• Create a website with MailChimp
• Master the Art of Digital Marketing with Canva

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. 

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

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The Adobe Marketing Specialist Professional Certificate equips you with the skills and tools needed to thrive in digital marketing roles. In this program, you’ll learn how to create and execute effective marketing campaigns, analyze market trends, and craft compelling content using Adobe Express. By mastering key areas like market research, SEO, social media marketing, and campaign performance analysis, you’ll be prepared for roles such as Marketing Specialist, Marketing Associate, and Digital Marketing Coordinator.

You’ll gain hands-on experience with real-world projects, including designing social media campaign mockups and building content marketing plans. These projects showcase your ability to strategize, create, and optimize data-driven marketing initiatives that drive meaningful results. You’ll also get exposure to powerful tools and technologies, ensuring you’re equipped to deliver impactful campaigns in today’s fast-paced digital landscape.

With the growing demand for marketing professionals across industries, this certificate focuses on in-demand skills that employers value, including creativity, communication, and analytical thinking. Marketing specialists can pursue diverse opportunities in fields such as technology, retail, and entertainment, with competitive salaries and pathways for advancement. Whether you’re just starting out or making a career change, this program provides the foundation to succeed in marketing and make a measurable impact in your work.

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Welcome to the Marketing Analyst Career Academy. This comprehensive program is designed to equip aspiring marketing analysts with the essential skills and knowledge needed to excel in the dynamic world of marketing. Through this curriculum, you'll learn how to harness data from digital channels to create effective marketing strategies and drive campaign performance.

Throughout this program, you'll master a wide array of digital marketing tools and techniques, including data visualization, audience segmentation, campaign optimization, and the fundamentals of data-driven marketing decisions. You’ll gain proficiency in industry-standard analytics platforms, including Google Analytics 4, Meta Ads Manager, Google Ads, and Excel for advanced data manipulation. The program focuses on building real-time dashboards, tracking KPIs, and generating performance reports to monitor campaign success. You’ll also explore statistical methods and tools like SQL and Python for deeper data analysis.

By the end of this program, you’ll be equipped to analyze marketing data, derive actionable insights, and create data-driven strategies that align with business goals, preparing you for a successful career as a marketing analyst. The Marketing Analyst Career Academy includes the Meta Marketing Analytics Professional Certificate, and theUnilever Digital Marketing Analyst Professional Certificate as well as and 2 Guided Projects:

• Create a value proposition canvas in Miro
• Simple Linear Regression for the Absolute Beginner

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. 

Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.

You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix and evaluate sales funnels.

Throughout the program, you'll gain proficiency in visualizing data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects.

The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera. If you opt to take and pass the Meta Marketing Science Professional Certification exam, you will also earn the Meta Marketing Science Professional Certificate.

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With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.

Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.

This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.

 By the end of this program, you’ll be able to:

• Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. 

• Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. 

• Segment customers and create customer journey maps. 

• Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events.

• Use data storytelling techniques to present insights. 

• Describe data-driven marketing strategies. 

• Assess and optimize ROI.

• Enhance campaign performance through ongoing analysis.

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Welcome to the Coursera Social Media Marketing Career Academy. This comprehensive program is designed to equip aspiring social media marketers with the essential skills and knowledge needed to excel in the dynamic world of social media marketing. Through this curriculum, you’ll learn how to harness data from platforms like Instagram, TikTok, LinkedIn, and Meta to create effective content strategies and drive campaign performance.

Throughout this program, you’ll master a wide array of social media marketing tools and techniques, including content creation, audience segmentation, campaign optimization, and the fundamentals of data-driven marketing decisions. You’ll gain proficiency in industry-standard platforms like Meta Ads Manager, Hootsuite, Canva, and Google Analytics, while developing a deep understanding of campaign tracking, consumer behavior analysis, and performance reporting. This program prepares you to leverage real-time dashboards, monitor key performance indicators (KPIs) like engagement rates and click-through rates, and create impactful social media strategies that align with business goals, setting you up for success in a social media marketing career. The Social Media Marketer Career Academy includes the Meta Social Media Marketing Professional Certificate, as well as and 6 Guided Projects:

• Create a website with MailChimp
• How to design Facebook and IG stories using Canva
• How to schedule posts to multiple platforms using Hootsuite
• Creating a budget with Microsoft Excel
• How to integrate apps into Hootsuite dashboard
• How to set a budget and schedule for your Facebook ads

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok  and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You'll also have the option to learn how generative AI tools and techniques are used in social media marketing.

Upon successful completion of the program, you’ll:

• Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

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Welcome to the Public Relations Career Academy. This comprehensive program is designed to equip aspiring PR specialists with the essential skills and knowledge needed to excel in the dynamic world of public relations. Through this curriculum, you'll learn how to harness media insights and stakeholder engagement to create effective PR strategies and drive brand reputation.

Throughout this program, you'll master a wide array of PR tools and techniques, including media monitoring, audience segmentation, crisis communication, and the fundamentals of data-driven PR decisions. You’ll gain proficiency in industry-standard platforms like Google Alerts, and Hootsuite, while developing a deep understanding of sentiment analysis, stakeholder mapping, and impact reporting. This program prepares you to leverage real-time media dashboards, monitor key performance indicators (KPIs) like media impressions and share of voice, and create impactful PR strategies that align with organizational goals, setting you up for success in a public relations career. The Public Relations Specialist Career Academy includes the Microsoft Public Relations and Communication Associate Professional Certificate as well as and 6 Guided Projects:

• Google Ads for Beginners
• Create a Promotional Video using Canva
• How to Set up a Facebook Ads Campaign
• Get Started with Facebook Ads Manager
• Create a Targeted Ad with Facebook Audience Insights
• Prompt Engineering Generative AI for Marketing and Advertising

The course combines video lectures, interactive labs, and real-world projects to ensure you not only learn but apply your knowledge effectively. With guided assessments and feedback, you will build a robust portfolio that showcases your skills to potential employers.

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Are you ready to launch a dynamic career in Public Relations and Communications? This Professional Certificate Program is your gateway to the exciting world of PR, designed specifically for aspiring professionals eager to make a mark in the industry. This comprehensive program brought to you by Microsoft, comprising five courses, equips you with the essential skills and knowledge to excel in various PR roles such as PR Associate, Communications Coordinator, and Media Relations Coordinator.

You'll master the basics of Public Relations, strategic planning, and media relations while exploring the impact of Generative AI. Become proficient in content development and management, leveraging AI tools to enhance your creative process. Learn to handle crises with effective communication strategies, build strong media relationships, and integrate PR with marketing for cohesive campaigns. You'll learn how to use metrics to evaluate PR campaigns and craft comprehensive communication strategies. You will also discover how to conduct a comprehensive stakeholder analysis to identify and characterize different stakeholder groups involved in a PR campaign. Along the way, you will explore how to incorporate Microsoft’s tools, such as Copilot into your future work. 

This program not only provides theoretical knowledge but also hands-on experience, preparing you for the real-world challenges of Public Relations. Enroll now and take the first step towards becoming a PR powerhouse!

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In this 2 hours long project you will create a business value proposition canvas in Miro, categorizing business products, services and features by company pillars, mapping customer gains, pains and tasks with product, adding a competitor comparison and finally exporting slides, PDF and images. You will use frames, sticky notes, shapes and colors, and explore business concepts to create a value proposition team work.

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Hello everyone and welcome to this hands-on guided project on simple linear regression for the absolute beginner. In simple linear regression, we predict the value of one variable Y based on another variable X. X is called the independent variable and Y is called the dependent variable. This guided project is practical and directly applicable to many industries. You can add this project to your portfolio of projects which is essential for your next job interview.

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In this 2.5 hours project you will create a complete website using MailChimp Website builder. You will create a website structure starting from the business goals, organize calls-to-action, create pages, arrange page sections, edit image and text content, connect content with links, preview for desktop and mobile, finally publish online. You will have the opportunity to create a website for your portfolio with full hands-on practice activities.

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In this hands on guided course, you will learn about Hootsuite, a social media management platform and you will learn how we can schedule posts to different social media platforms. So by the end of this course, you will learn to use the Hootsuite platform, you will learn to publish posts across your various social media sites through one centralized location, you will explore various functionality of the Hootsuite dashboard and you will also learn how we can use Hootsuite to automate the social media posts.

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At the end of this project, you will be able to strategically use your budget and ads for your social media strategy on Facebook. This will allow you to attract your target audience. You will have learned to adjust your budget and advertisement to ensure reaching your goal. The goal to optimize your social media strategy with your budget and advertisement is to convince your customers of your products and to attract them to your products.

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By the end of this project, you will have everything you need to begin marketing your business with Canva. You will have learned how to create your own business logo, business cards, and an eye-catching business launch ad with a call to action. You will have everything you need to unveil your brand to the public with confidence! This process will allow you to tap into your creative side and pick the perfect aesthetics to appeal to your target market and share your brand vision with the world. This is a great tool to use if you are planning to start your own business or want to refresh your current brand image.

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By the end of this project, you will learn how to create a budget template in an Excel Spreadsheet by using a free version of Microsoft Office Excel.

Excel is a spreadsheet that is similar in layout as accounting spreadsheets. It consists of individual cells that can be used to build functions, formulas, tables, and graphs that easily organize and analyze large amounts of information and data. While a budget helps you stay within estimated costs and expenses for either a business or a family. We will learn to create a budget both automatically and manually, step by step. By utilizing Microsoft Excel you will reduce the burden of budgeting and see increase in accuracy. It will allow you to scale budgeting and to make record keeping and tracking of expenditures easier. We will also use basic graphing for presenting budget tracking. You do not need to be an advance user of Microsoft Excel as we will show you how to use templates that are provided in the program and simple formulas to create a budget for any reason.

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In this project you will learn how to design stories for Facebook and Instagram using the Canvas platform. Canvas is a great option for those looking for a user-friendly and easy-to-use platform to create attractive designs for their own business or social media content. Canva has many elements that are free and it gives you a lot of freedom when designing. In addition to this, Canva has paid content that offers another endless number of elements and possibilities for the design but they are not mandatory or totally necessary, so the user has the freedom to choose how much content or elements they want to have at their disposal. Canva is an extremely useful tool for those who are just starting out and even becomes a very good tool for those who have spent years designing in more advanced programs. It is a fast option that does not need to be installed on your computer and as long as you have an Internet connection, it will be an accessible tool.

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At the end of this project, you will have all the basic skills to integrate apps into your Hootsuite Dashboard. You will be able to discover the different types of apps that you can install and you will be able to easily and quickly integrate them into your dashboard on Hootsuite.

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In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer.

By the end of the tutorial, you will be able to:

- Create your account on Google Ads
- Set up the first campaign structure
- Set up conversion tracking
- Add relevant audience, set bids and budgets and targeting
- Set up ad groups
- Do effective keyword research
- Create impactful and relevant ads
- Navigate through the Google Ads Dashboard
- Learn about Tools and Settings available on Google Ads
- Optimize ad campaigns to generate conversions and be profitable

Note: If you don't have a Google account, you will need to create one to be able to complete the content.

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In this 1-hour long project-based course, you will learn how to create a script and then create a Promotional Video around it and make the video appealing using video backgrounds, images and animations. By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to Market on Social Media Platforms.

The same skills can be used in creating Promotional Video in any industry like real estate, finance, healthcare or for any other business.

We will be using Canva for this purpose and we will create a Promotional Video slide by slide. We will begin by creating video slides around the Customer’s pain points and introduce our Solutions. We will then persuade our target customers through USPs and Testimonials and finish the video with a Call to Action.

No prior experience in video creation or graphic design or scriptwriting is needed.

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Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign.

This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

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By the end of this project, learners will know how to get started with Facebook Ads Manager. According to Facebook, “Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets and ads. Go to Ads Manager.”

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By the end of this project, you will be able to create three different types of target audience ads for a small business using Facebook Audience Insights. This is a great tool to use if you want to take part in one of the world's largest marketplaces, Facebook. Specifically, you will create a Contact List, Site Visitor, and App User targeted ad for Facebook advertising.

This is a great project to use if you have plans to advertise on Facebook. It is a useful project for marketing and sales professionals, but is easy to handle for people from any department in any role.

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In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools.

As we delve deeper, you'll discover powerful techniques like sentiment analysis, which helps gauge customer feelings, and A/B testing, which lets you find out which marketing strategy works best. Not only will these skills enhance your marketing strategies, but they'll also equip you to design content that truly resonates with your audience.

By the project's end, you'll have a toolkit of skills to create standout marketing materials, ensuring your business gets the attention it deserves and propelling it towards growth.

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