Running a small food business comes from a passion to feed people, but it also requires sound business fundamentals, like understanding pricing, marketing, and permitting. This class will walk you through the basics, giving you the tools you need to get started and stay safe, solvent, and legal while doing the work you love.
Course Agenda:
Week 1:
- Overview
- Commercial Kitchen basics
- Different types of food businesses
Week 2:
- Packaging
- Purchasing
- Marketing and advertising
Week 3:
- Students present business ideas
- Feedback and brainstorming on student business ideas
List of Handouts:
- Commercial kitchen info
- Types of food businesses
- Packaging basics
- How to write a brief business plan
Biography:
Devra Gartenstein is a serial entrepreneur with over 30 years’ experience owning and running small food businesses, including Patty Pan Cooperative and New Day Cooperative Distribution. She has published several cookbooks and a volume about food history.